Social Media Mining May Eat Up Data Mining Technology as a Whole


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This is really unacceptable, but it is indeed a compromising situation. Nevertheless, without a compromise of this kind, social media research cannot be enriched and popularized. The compromise involves a restrictive integration between social media analysis and data mining techniques. The basic philosophy underlying this socio-technological amalgamation can be stated as ‘What we get after we get something or everything?’ Breaking apart terminological barriers, this something-everything problem can be regarded as a new variety of requirements engineering issue. At one side, experts are having loads of data generated by social media platforms. On the other side, experts are wondering how data mining can be used optimally to understand and analyse social media trends. While doing the both tasks simultaneously, experts are now trying to restrict the scope of large-scale data mining applications inside the realm of social media. This conception, known approximately as social media mining, may help in drawing an eventual but erroneous conclusion. This potential conclusion is that data mining is best suited for organizing, managing, analyzing, and exploiting social media data only! Can the scientific world afford that the computer programmers of future almost solely dedicate themselves to social media mining research and development? In order to understand the risks of such an approach, please have a look to the following academic works and an informative weblog:
[1] Kaplan, Andreas M.; Haenlein, Michael (2010). “Users of the world, unite! The challenges and opportunities of social media”. Business Horizons 53 (1)
[2] Barbier, Geoffrey; Feng, Zhuo; Gundecha, Pritam; Liu, Huan (2013). “Provenance Data in Social Media”. Synthesis Lectures on Data Mining and Knowledge Discovery.
[3] Why Data Mining Is the Next Frontier for Social Media Marketing


How Has Technology Affected Human Behavior? (Guest Blog by JaguarPC)

Contextualizing technological determinism in digital world is necessary so that this area of sociology can be enriched and expanded appropriately. Behavioral studies can add to enrichment, and psychological exploration can provide better comprehension of social networks.

Bennis Public Relations Inc

The following guest post comes to us from JaguarPC, a web hosting services company based out of Colorado Springs and the original leader in VPS hosting. Enjoy their following insights and be sure to visit their bio below to connect with them on the web!


Technology has never been more influential than it is today. Many people find themselves in a situation where they feel like they cannot exist without technology. How many of us have a work colleague or a teenage child who appear on the verge of a nervous breakdown whenever they realize they need to spend some time without their iPhone? Throw tablet devices into the mix and pair it with the almost blanket 24/7/365 internet coverage that we enjoy, and we start to understand just how important technology is, and why people are so reliant upon it.

Often, we laugh at individuals who get themselves in this position…

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Social Network Analysis and Social Media Mining

What are social networks? Social networks are neither directly related with social network analysis (SNA) nor they have any unswerving relationship with social media mining. Social networks have evolved many a times all around us down the antiquities and ages. A nice example of a social network is your locality, where you may have a strong liking for your neighbor at north and a weak attachment with the restaurant owner at south. Another social network is where you get into like an asteroid when you join a new office and a new workforce. Therefore, strictly speaking, analysis of a social network can be done by analog as well as digital means. Is that SNA … Did I say so? Of course, no.

Social networks can be better identified as digital networks developing among different users via computing and Internet platforms. Websites like Twitter, Facebook, etc. are there for serving this purpose of forming digital communities in the virtual space. SNA is concerned with analyzing the trends out there. A general definition is given by Freeman, where he states that “Social network analysis is focused on uncovering the patterning of people’s interaction. Network analysis is based on the intuitive notion that these patterns are important features of the lives of the individuals who display them” (Social Network Analysis). On the other hand, social media mining appears to be a more technical conception. What are social media? Your Internet-connected gazettes, computer systems, phones, etc. can all be used as social media. Multimedia implementations have been incorporated in social media like Facebook, YouTube, etc. So when we take an analytical turn across this topic of enquiry, we find that “Social Media Mining integrates social media, social network analysis, and data mining to provide a convenient and coherent platform for students, practitioners, researchers, and project managers to understand the basics and potentials of social media mining” (Social Media Mining: An Introduction).

In this way, one can understand that SNA has technical limits even from a conceptual point of view. But social media mining is technology oriented. On the other hand, social media mining may appear to be too technical, too pervasive, and boringly iterative. But SNA provides with less complex methods for understanding the social media landscape itself.

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First Orbit: Celebrating 50 Years in Space

Lights in the Dark

On April 12, 1961 – a mere five decades ago – Russian cosmonaut Yuri Gagarin was launched aboard his Vostok-1 spacecraft, becoming the first human in space. Alone, he was the first person ever to look down upon our planet from orbit. He was only 28 years old.

Today the world celebrates the 50th anniversary of this historic event, the point in time when mankind broke free of Earth’s atmosphere and officially became a spacefaring species. Many have followed the path into space, but Yuri was the first. His actions transcended whatever political climate may have existed at the time or come afterward…in effect Yuri was, during his his brief time in space, all of us.

To commemorate this, film production company The Attic Room teamed up with the European Space Agency, NASA and YouTube to produce and distribute a movie filmed from orbit aboard the International Space Station. The…

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Support Your Nation’s Spacefaring Team This Weekend in a “Fight for Space”

We must know more about NASA … A film is good to see on this topic. We all want to know about the intricacies of this great organisation. I am not from the US, but I love NASA and its endeavors. Thanks.

Lights in the Dark

“We are making this film to help push the people of the world and the decision makers that govern them to look up at the stars instead of at our feet.”

This weekend, millions of people across the U.S. will sit in front of their TVs to eagerly watch two professional football teams fight over the title of Super Bowl XLIX champions. But how many people will be thinking about another fight that’s going on – the fight for funding to take our nation’s space program – and the future of humanity – boldly into the “final frontier?”

Most definitely not nearly as many, and that’s sad.

Fight for Space, a project by documentary filmmaker Paul Hildebrandt, is attempting to change that by bringing awareness of the challenges faced by NASA – both past and present – to our representatives in Congress, citizens of our country, and people around the world…

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